Benrus - The Dial-O-Rama is a collector favorite and one of the most recognized direct readers. BENRUS had mastered putting them into circular cases in the 1950s. Thank you to @patina_potato for
BENRUS DIAL-O-RAMA DIRECT READ JUMP HOUR 1957
Sold at Auction: 3 VINTAGE MENS WATCHES INCL BENRUS DIAL O RAMA